Global Hospitality Leaders and Destinations Converge as EPEX 2025 Solidifies its Position as Premier MICE & Weddings Platform
EPEX 2025, the premier global platform for the MICE (Meetings, Incentives, Conferences, and Exhibitions) and destination wedding industries, is set to host an unparalleled event, bringing together leading hospitality brands and destinations. Scheduled for September 4th & 5th, 2025, at the Grand Hyatt, Dubai, the expo will feature over 100 local and global exhibitors meeting more than 500 MICE, event, and wedding planners through curated B2B and networking sessions.
This year's edition underscores a powerful collaboration with key industry players reaffirming EPEX's status as the most impactful MICE & Weddings show in the region.
Minor Hotels to Spotlight Iconic Global Portfolio
Minor Hotels, a leading hospitality group with a presence in over 50 countries, has confirmed its significant participation. Their presence marks a pivotal moment to engage international buyers directly with representatives from iconic Anantara properties and other standout brands. Renowned for blending exceptional design with authentic, locally inspired experiences, Minor Hotels will spotlight its bespoke approach to group travel, incentives, weddings, and luxury MICE experiences across diverse destinations, from private island retreats to urban sanctuaries. "Participating in EPEX 2025 at a group level with our own branded stand marks a pivotal moment for Minor Hotels," said Emma Ashworth, Regional Director of Sales - Middle East, Minor Hotels. "EPEX offers a powerful platform to connect with high-value buyers across key markets including India, the Middle East, CIS/Russia, and Europe/UK."
Oman Convention Bureau to Showcase Sultanate’s MICE Potential
The Oman Convention Bureau has officially confirmed its participation, aiming to position the Sultanate as a leading player in high-value events and incentive travel. Their delegation will highlight Oman’s expanding infrastructure, diverse natural landscapes, and unique blend of heritage and hospitality. Leading hospitality partners like The Ritz-Carlton Al Bustan Palace, Mandarin Oriental Muscat, Anantara Al Jabal Al Akhdar Resort, and Shangri-La Muscat will join their delegation. "Through Vision 2040, Oman aims to diversify their economy and industries to create dynamic, competitive and sustainable economic growth through business tourism," said Khalid Al Zadjali, Director of Oman Convention Bureau. "At EPEX, we are excited to engage with global planners and present Oman as the ideal canvas for transformative meetings and events.”
IHG Hotels & Resorts Joins as Gold Partner
Experiential Planners is proud to welcome IHG Hotels & Resorts as a Gold Partner for EPEX 2025, marking their debut participation. IHG's participation is strategically significant as the brand accelerates its global expansion, having signed 714 hotels and opened 371 properties in 2024 alone. They will showcase their global corporate strategy alongside key MICE and destination wedding hotels from their extensive portfolio. Tarek Labib, Head of Commercial, IMEA, IHG Hotels & Resorts, commented, "At this time of robust growth, we are pleased to partner with EPEX 2025 and look forward to connecting with delegates and hosted buyers from key and emerging markets... Together, we can explore the future of the MICE and Weddings industry while driving the transformation of the hospitality ecosystem in this sector.”
Dubai Business Events Renews Host Destination Partnership
Dubai Business Events (DBE), the city’s official convention bureau, proudly renews its partnership as Host Destination for the fifth consecutive edition of EPEX. This collaboration underscores Dubai’s ongoing commitment to shaping the global business events industry. EPEX 2025 anticipates over 500 delegates, including 300 hosted buyers from key source markets across the Middle East, India, Russia/CIS, and new focus markets including the UK and Belgium. The event will feature a spectacular EPEX Gala Night at an iconic Dubai venue, offering international buyers a true taste of Dubai’s event potential. Additionally, EPEX will continue to showcase its signature concepts: "Suppliers’ Aisle," dedicated to event infrastructure and production, and "Gourmet Experience," featuring curated showcases by top catering companies.
EPEX 2025 promises to be an unparalleled event, focusing on innovation, excellence, and international collaboration to drive business growth for all participants. Attendees can expect to gain valuable insights, expand their networks, and elevate their expertise through curated sessions, workshops, and networking events.
