Interview with Saudi Makeup Expert Ghalia Farah
In recent years, the beauty world in the Middle East has undergone a noticeable rise, with influential makeup artists transforming the art of makeup into a contemporary, creative language that boosts women’s confidence and highlights their beauty in unique ways. At the heart of this thriving scene is Saudi makeup artist Ghalia Farah, one of the names that caught attention on Instagram with her distinctive artistic touches and diverse content inspiring both brides and beauty lovers.
Ghalia (@ghalia_farah.artist) has more than 36,000 followers on her account, where she shares attractive makeup looks, with a special focus on eye makeup details and practical tutorials that help her followers learn new techniques and apply them themselves.
She is part of a generation of Saudi talents who have proven themselves in the makeup world through social media platforms. Professional makeup accounts have become a valuable resource for brides seeking ideas and inspiration before their wedding day. From reviews of the latest products to showcasing innovative artistic applications, these artists continue to offer content that combines creativity with realism, making following their accounts a valuable source for any woman who cares about her beauty and elegance.
Arabia Weddings had the special opportunity to ask Ghalia Farah a few questions and talk about the most important makeup trends, her personal advice for brides, and insights from her experience and journey in the beauty world.
Tell us about your beginnings in the world of makeup and how you discovered your passion for this field.
My passion for makeup started organically from a young age, through my love of trying colors and highlighting facial features in a soft way that complements their natural beauty. Over time, this interest turned into a real passion and hobby that pushed me to continuously learn and practice, whether through hands-on application on my family and friends or through trial and error.
The feeling of satisfaction when I see confidence and a smile on the face of someone I’ve done makeup for was the greatest motivation that confirmed to me that this field is my true place; makeup for me is more than just a profession; it’s a way to highlight beauty and give confidence.
How do you choose the products you work with, and how important is product quality to you?
I always make sure to choose high-quality products from trusted brands, with a focus on long-lasting makeup and skin safety. The quality of products is essential for me, especially in bridal makeup, because the bride needs makeup that lasts many hours and looks perfect in photos without causing any stress to the skin.
What distinguishes your makeup style and makes it different from others?
My style relies on highlighting natural beauty without exaggeration, with attention to the fine details that make a difference. I love makeup that is elegant and soft and reflects the bride’s personality and taste, not just applying a trending look. My goal is always to make the bride feel like the most beautiful version of herself.
How would you describe the taste of Saudi brides today? Have you noticed changes in their preferences over recent years?
Saudi brides today are more aware and informed about makeup styles. There is a clear tendency toward soft and luxurious makeup at the same time. In recent years, I’ve noticed a trend toward natural looks with a focus on healthy skin and moving away from heavy makeup, while maintaining a touch of elegance suitable for the wedding day.
What are the most important tips you offer brides when choosing their wedding day makeup?
I always advise the bride to choose makeup that reflects her true personality and gives her a feeling of comfort and confidence on her big day, with careful attention to skincare before the wedding to achieve the best results. I also emphasize the importance of trusting the makeup artist and benefiting from their professional experience while leaving room for professional advice that ensures a balanced and beautiful look.
What are the most prominent bridal makeup trends you expect to be popular next season?
I expect the trend of soft and natural makeup to continue, with a focus on radiant and healthy skin. We will see greater interest in earthy and soft pink tones and nude shades, with gentle eye emphasis and delicate touches that highlight the facial features. Lips will lean toward natural shades of nude or light pink for a balanced and elegant look.
