Naumi Hotels Launches Signature Experience in Dubai, Signalling Middle East Expansion

Naumi Hotels, renowned for its bold design and 'unscripted' service, has officially debuted its unique brand of hospitality in the Middle East with the opening of Naumi Hotel Dubai.

The property, strategically located near Dubai Internet City Metro, was recently acquired by Naumi Group and is operated under the leadership of Group CEO Gaurang Jhunjhnuwala. This launch marks a pivotal moment for the Singapore-established brand as it extends its dynamic portfolio—which currently includes eight properties across Singapore, New Zealand, and Australia—into a major global market.

Gaurang Jhunjhnuwala commented on the strategic move: "Following Naumi Hotels' success in the Asia-Pacific region, extending the experience to the Middle East felt like a natural next step. For us, Dubai represents the epicentre of the region's thriving hospitality market and a symbol of innovation... We are excited to make our mark on a city that so closely mirrors our ambition, creative energy, and ever-evolving vision for hospitality."

Naumi Hotels is built on a philosophy of bespoke, heartfelt hospitality, focusing on transforming standard hotel stays into extraordinary, imaginative micro-experiences. The Dubai property boasts 237 rooms and suites, two restaurants, a spa, a rooftop pool, a fitness centre, and comprehensive meeting facilities.

While currently open, the hotel is set to undergo a full transformation, which will unveil a bold new visual identity featuring whimsical spaces and signature brand touchpoints.

Paul Stocker, Group Chief Operating Officer of Naumi Group, added, "In Dubai, we've found the ideal canvas to express our playful sophistication and bring unexpected moments to life. The hotel will capture the spirit of the city while staying true to Naumi Hotels' experiential, artful approach to every stay."

The launch of Naumi Hotel Dubai signals the commencement of a broader expansion strategy across the Middle East, aiming to set a new, stylish rhythm for boutique luxury in the region.