An urge to reboot and get the economy going again is at the heart of leading brands in the bridal sector choosing to participate in the next edition of Sì SposaItalia Collezioni, the internationally renowned bridal and ceremony event organized by Fiera Milano. Exceptional exhibitors, sector trend-setters, and big-name influencers rely once more on skill and high quality for a unique, creative experience, an international benchmark. Antonio Riva Milano, Amelia Casablanca, Pronovias Group, Nicole Milano, Mori Lee, Madi Lane, YolanCris, Bellantuono, Blumarine, Musani Couture, Elisabetta Polignano, Maison Signore, and Allure Bridal are just some big names of the event due to be held from June 25th to 27th, the first and only bridal fair to resume live in 2021.
A major goal for a business that makes the bridal sector a forerunner for embracing that urge to return to normality, with event organization at its core. Three full days dedicated to business, creativity, and, naturally, safety. To protect exhibitors, buyers, and visitors, Fiera Milano has adopted a number of best practices by drawing up their very own Safe Business Protocol on accessing the fair in accordance with national health regulations.
A clear sign for the entire market from one of the sectors that’s suffered uniquely due to the restrictions brought about by the epidemic: events and weddings. Yet it's never lost heart and has reaffirmed the vibrancy of the entire sector with an international rendezvous that promises to be full of surprises with even higher quality standards.
Starting with a bespoke layout designed to exclusively interpret upcoming trends by encapsulating them in three areas: the first, Sì Bridal Room, will feature new releases from Italian and international designers in high-end boutiques where the focus is on style and new, cutting-edge talent. In Sì Italian touch, you’ll find brands that reflect authentic Italian style, aimed at buyers interested in artisanal, sustainable, and carefully tailored creations. And, last but not least, Sì Collections will host the latest trends from international brands for medium and large multi-brands specializing a varied clientèle.
More importantly, throughout the event, the spotlight will be shining on the catwalks where Fashion Shows will be taking place that can also be accessed from the Sì SposaItalia Collezioni website: the ideal showcase for seizing the season’s must-haves and trends. Complementing the physical experience, #iamsposaitalia is the digital space for encounters that puts exhibitors and buyers from all across the globe in direct contact, creating stimulating discussions in new, unprecedented terms. Exhibitors will actually be able to share their materials on the platform (texts, photos, videos, etc.) and make the most of any and all business opportunities.
And that’s how Sì SposaItalia Collezioni is getting ready to breathe life into a whole new event to explore, skilfully combining creativity and excellence for an unmissable experience that will reveal the bridal trends 2022.