On 24 September 2019 Arabia Weddings along with the Switzerland Tourism launched a new Swiss program that aims to promote Switzerland as a luxury wedding destination at the Four Seasons Hotel in Dubai.
Switzerland is known for its nature, mountains, beautiful lakes, luxury watches and of course excellent chocolate; the perfect foundation for an unforgettable wedding.
The Convention and Incentive Bureau of Switzerland Tourism (SCIB) is positioning Switzerland as an ideal travel destination for wedding celebrations. Switzerland is aiming to attract couples and professional wedding planners by offering them all the services and infrastructure they need to organise and host weddings in Switzerland.
The primary target will be hotel weddings, where the couple accompanied by their family and friends, stay for several days during which various activities are organised. Such weddings involve, on average, 20 to 300 people and last for around 4 days.
A new platform was recently launched (www.MySwitzerland.com/weddings) to serve as a source of inspiration for venues that lend themselves ideally to hosting such destination weddings and to bringing together various service providers across Switzerland and offering their wedding packages and services.
The main markets targeted by this promotional initiative are: The UK, North America, India and South-East Asia, China and the Gulf States. However, the wide range of ideas presented and the contacts provided could also be useful for Swiss couples. Information is available online in English, German, Italian and French.