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Allure Bridals

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Whether your style is classic and traditional or bold and dramatic, it all starts with how your gown makes you feel. And nothing feels like an Allure.

Allure Bridal began in 1998 as a retail store and have grown into an award-winning bridal manufacturer. Allure Bridals, headquartered in New York, pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. We believe brides should feel nothing less than gorgeous on their wedding day. Our designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of our patented Allure construction. The result is 3 bridal collections: Allure Bridals, Allure Romance and Allure Couture along with Madison James, our debut designer collaboration.

Allure Bridal, a powerhouse in the wedding dress industry, has been adorning brides with timeless glamour and sophisticated designs for over two decades. With multiple collections catering to diverse styles and budgets, Allure Bridal offers a gown for every bride's dream wedding.

Here's what sets Allure Bridal apart:

  • Multiple Collections: Choose from the flagship Allure Bridal collection, known for its iconic, glamorous gowns, or explore collections like Allure Romance for a softer, ethereal feel, or Allure Bridalsmaids for stunning party looks.
  • Unwavering Quality: Each gown is meticulously crafted with high-quality fabrics, impeccable construction, and intricate details, ensuring a luxurious and flattering fit.
  • Timeless Appeal: Allure Bridal designs balance classic silhouettes with modern trends, creating wedding gowns that remain captivating for years to come.
  • Variety of Styles: Whether you dream of a dramatic ballgown, a sleek sheath, or a whimsical princess dress, Allure Bridal offers a diverse range of styles to suit your personality and vision.
  • Accessibility: While offering couture-level quality, Allure Bridal gowns are priced to be accessible to brides with various budgets, making their dream wedding dress within reach.



For the bride who seeks effortless elegance, timeless beauty, and impeccable quality, Allure Bridal offers a world of possibilities. Explore their collections to find the gown that speaks to your heart and makes your wedding day unforgettable.