Bridal Week London 2026 Set to Reshape UK Bridal Landscape with New Vision and Location
Bridal Week is poised to transform the UK bridal market with its highly anticipated 2026 event, bringing the most prominent names in the industry to its new home in Shoreditch, London.
Alex Butler, General Manager, states, "This is a transformational time for the bridal market. Together, we are embarking on a journey to reshape the UK bridal landscape in 2026. Expect designer showrooms, a carefully curated list of brands, and unmissable content opportunities."
The London event will take place from Sunday, March 22nd, to Tuesday, March 24th, 2026, at The Truman Brewery in Brick Lane. The choice of location aims to blur the line between work and leisure, recognizing that this is where the most fruitful business connections often blossom. Alongside exclusive collection launches, attendees can look forward to cool pop-ups, vibrant evening events, and much more.
The show’s new home, The Truman Brewery, situated in Shoreditch, East London, offers a dynamic backdrop. Known for its bustling bars, cool cafes, and stylish hotspots, it's nestled in the heart of one of the world's fashion capitals, making it THE spring destination for bridal business. Its central location also provides a fantastic opportunity to treat your team (and yourself) after securing next season’s best-sellers.
The show is set to feature leading bridal powerhouses. We’re thrilled to be able to reveal the first confirmed brands on our lineup: Allure Bridals, Ellis Bridals, Essense of Australia, Justin Alexander, Morilee, Rachel Allan, and Veni Infantino. Stay tuned for more updates on the next release, coming this autumn. The support from the biggest names in bridal has been exceptional. Butler adds, "Everyone involved understands that pulling retailers in multiple directions is not conducive for business. This new format event will feel more like an intimate, private space whilst giving retailers the opportunity to view, analyze, and buy effectively for next season from their biggest labels in one place."
