A Chit Chat With Diala Abu Issa of the Bridal Atelier
We had the distinct pleasure of interviewing Diala Abu Issa, the visionary behind The Bridal Atelier - a premier destination for discerning brides seeking exclusive, high-fashion wedding gowns.
Based in Dubai, Diala has built a reputation for curating an exquisite selection of designer dresses, helping hundreds of brides find their dream look for their big day.
In this exclusive conversation, Diala shared her expert insights on the latest international bridal trends, the essential process of choosing "the one," and what makes The Bridal Atelier a unique and unforgettable experience for every bride-to-be.
Get ready to dive into the glamorous world of couture and bridal styling with one of the region's top experts!
How has your vision for The Bridal Atelier evolved since 2012 to become the UAE's premier bridal destination?
Since I started The Bridal Atelier, I always aspire to be bigger and better. Right after Covid, I felt like it was time to go after what I had always envisioned for The Bridal Atelier.
A big space, airy, beautifully curated, where brides can feel special. The journey took 2 years until the time we moved into our new space.
When curating collections from global fashion capitals, how do you balance emerging trends with ensuring timeless appeal for your brides?
I will always ensure we have a timeless collection in store, we are best known for our timeless collection.
When a trend emerges, we ensure it is incorporated in the collection we have in store.
It is really up to the bride herself to decide on which direction she would like to go for her wedding.
We are here to give her the best that we feel there is out there in the bridal fashion world.
What unique aspects of your consultation process create a sanctuary for brides, helping them truly express their individual style?
We truly care about everything. We are here to guide our brides in finding their wedding dresses.
When there is honesty and care, the entire consultation process is catered to each brides individual style, because we are here to listen and make that vision come true for her.
What major challenges has The Bridal Atelier faced in the competitive luxury bridal market, and what strategies fueled your sustained growth?
We came across so many challenges over the years we have been in business, but for me every challenge is an opportunity to grow.
The luxury Bridal Market in our region is very special. Partnering with stakeholders who have the same vision and values has really helped us grow, from our employees to our designers and beyond.
How does The Bridal Atelier extend support beyond gown selection to assist brides with their overall wedding vision?
Our after service is even a bigger part of the experience at The Bridal Atelier.
We go way beyond just altering the dress. We customize so many parts that are added to the overall look of the bride, to really give every bride the style and look she has always dreamt of.
What are your future aspirations for The Bridal Atelier, and what innovations do you plan to introduce in the luxury bridal space?
We are here to stay and keep innovating within our beautiful space, always striving to bring the best of what is out there for our brides.
