An Exclusive Interview with Daisy Amodio - Founder of The Proposers
Daisy Amodio is the visionary founder behind The Proposers, a luxury proposal and romantic event planning company. What began over a decade ago as a creative response to helping her brother craft a magical proposal has blossomed into a thriving global business based in London’s iconic The Shard.
Since founding The Proposers in 2012, Daisy has not only pioneered one of the world’s first bespoke marriage proposal planning services, but has also guided her team to orchestrate thousands of unforgettable "yes' moments across the globe, from romantic rooftops in Europe to destination proposals in far-flung cities, all with a remarkable 100% success rate.
Beyond creating truly personalised experiences for couples, Daisy’s bold creativity and entrepreneurial spirit have brought The Proposers into the spotlight through television, media, and the broader events industry.
Under her leadership, the brand has expanded into marriage proposal design and even launched educational initiatives that empower others to enter the world of romantic event planning.
Today, we explore Daisy’s journey from spotting a gap in the market to redefining how people celebrate life’s most heartfelt moments, and learn what drives her passion for crafting celebrations that are as unique as the love stories they honour.
How did you start in the world of proposal planning, and when did you realize this was more than a niche?
I was working in an advertising agency (loving my job) when my brother asked for help planning his proposal around London. After a very successful YES, I googled 'proposal planning,' and literally nothing came up.
Surely I hadn't stumbled across a new industry! I created a questionnaire for 500 men, all of whom said it was a terrible idea to pay for a proposal planning service. BUT IN MY GUT, I knew it would be a thing.
Weddings were getting bigger and more creative. Social media was also growing in popularity. I did not listen anyway, and in 2012, I launched the world's first proposal planning business called The Proposers. Since then, we have curated over 5000 happy proposals across the globe. With two national TV shows, an office of 7 at the Shard, and budgets up to a million euros!
What’s driven the shift from simple proposals to high-production events? Social media or something deeper?
Social media amplified it for sure. I witnessed a lot of couples uploading a proposal picture to social media before telling their family.
The real driver is actually experience-led. Instead of getting down on one knee on the couple's favorite walk, there was more thought put into it. Maybe there was a surprise picnic on their favorite walk, or maybe their dog had a ring around its neck, or maybe a hidden photographer would be hiding behind a tree to capture the big moment.
In Terms of high production, a lot of our proposals are now bigger than weddings, sometimes with 20 suppliers making their dream come true.
Looking ahead to 2026, what are the new rules of a “perfect proposal”? Quiet luxury or theatrical drama?
We’re absolutely seeing a rise in Quiet Luxury; private islands, closed museums, after-hours landmarks, experiences money can’t easily buy. Intimate and discreet.
That said, high-drama proposals aren’t disappearing; they’re just becoming more tailored. Less flash mobs for strangers, more curated theatre for the couple.
It does not matter how big the budget is (it could cost nothing), but it needs to be thoughtful and tailored to the couple.
Beyond photography, how are proposals being documented in 2026?
Documentation is becoming cinematic, with editorial vibes and definitely not intrusive.
We’re seeing a lot more content creators and tailored iPhone videos, much like weddings. Couples also want just 1-minute films.
What makes the GCC, especially Dubai, so unique for mega-proposals?
Dubai, in particular, has been a country we've planned proposals in for years, having partnerships with many of the hotels and attractions. Our couples love the GCC for the weather, beaches, architecture, and the luxury.
Over the past 2 years, we've seen an increase in proposals in Saudi Arabia and Abu Dhabi, too. That said, we tend to find that these places have been seasonal.
With such high production, how do you keep proposals authentic and emotional?
Simply because every proposal is tailored to the couple. No couple has the same relationship, nor should their proposal.
We find out all about them, why they love each other, and the meaningful things that make them them. Then we create ideas that have never been seen before.
