Pronovias to Launch YES I Dream Project
PRONOVIAS, a world leader in the bridal sector, launches its new digital project #PronoviasYesIDream internationally today, a project based on emotions, with the goal of inspiring every woman who has ever dreamed of saying “I do” while remaining true to her own style and personality on her wedding day.
How many women have imagined their dream wedding at some time or another? Where would the ceremony be held? What would the perfect dress be like? Barefoot on the beach in a bohemian dress? Or traditional-style, with a long, long veil? Regardless of the style of the wedding, PRONOVIAS has always been excited about dressing up the dreams of women all around world.
Traditionally, the lucky one to catch the bride's bouquet will be the next one to get married. So PRONOVIAS has kicked off #PronoviasYesIDream by throwing the first digital bouquet.
The campaign joins Millennial Brides all over the world who are also influencers, celebrities or very prominent style icons through a chain of bouquets thrown digitally to invite the women who receive them to dream of their perfect wedding. And furthermore, #PronoviasYesIDream will also share the Atelier Pronovias and Pronovias 2019 collections, so that each bride can find her own style in the firm's propositions. Who will be the next to catch the bouquet?
