Global Powerhouses Nadia Duran and Arabia Weddings Unite to Launch "Flora and Story"

Flora And Story, a groundbreaking, first-of-its-kind floral masterclass, officially announces its global launch. This exclusive 3-day immersive experience in the heart of the Netherlands is the vision of a powerful new partnership between internationally acclaimed wedding designer and planner Nadia Duran and leading global wedding planning platform, Arabia Weddings, led by Samar Shawareb. 

Flora And Story is explicitly designed for wedding planners, event creatives, and also for anyone with a profound passion for floral artistry, offering a unique blend of creative education and unparalleled industry access. The program emphasizes the art and business of floral design, requiring only curiosity and imagination - no prior floral experience is needed.

A Fusion of Global Expertise

The collaboration between Nadia Duran, known for her breathtaking, large-scale event designs, and Samar Shawareb, a figurehead in the events and wedding media landscape, represents a significant moment for the industry. This partnership brings together unparalleled expertise to offer a truly comprehensive learning experience. 

"Flora And Story is the culmination of a shared dream to fuse global perspectives and create a learning experience that transcends borders," says Samar Shawareb. "We are opening the doors to the world’s floral capital, providing both the artistic confidence and the business acumen necessary for event planners and all flower lovers, regardless of where they are in their journey."

Nadia Duran adds, "The Netherlands, the heart of the floral world, is a place incredibly close to my own journey - I even have a rose named after me, which symbolizes the deep passion I bring to this industry. This masterclass is about sharing that expertise, that great experience, and the unmatched beauty of this country with flower lovers from every corner of the globe. It’s time to bloom together."

The Ultimate Floral Bucket-List Experience

Set in the world’s floral capital, Amsterdam and the surrounding Dutch countryside, the masterclass is not just a workshop - it’s a carefuly curated, bucket-list adventure. Participants will gain exclusive, behind-the-scenes access to the industry, including: 

• Hands-On Design: Guided floral masterclasses focused on technical skills and storytelling.
• Exclusive Access: Wandering through blooming tulip fields and stepping inside world-renowned rose greenhouses and flower farms.
• Cultural Immersion: Participating in unique Dutch traditions, including a King’s Day canal boat journey, as well as, picnics and bike rides. 
• Unparalleled Networking: Intimate opportunities to connect and collaborate with flower experts, and a select group of international participants.

Limited Places Available - Sign Up Today

Due to the intimate nature and high demand for this inaugural global collaboration, registration is strictly limited. Industry professionals and enthusiasts passionate about securing their place in this transformative experience are encouraged to apply immediately.  To learn more about the masterclass dates and to register, please visit: www.floraandstory.com.