An Interview with Luxury Wedding Visionary Toni Breiss
Toni Breiss’ prestigious career started in Paris, where he earned a Master's degree in Hotel Management followed by an MBA in Luxury Marketing. His foundational experience was honed at leading Parisian luxury hotels before he launched his own highly successful wedding and event creation company, Level, quickly attracting a distinguished clientele.
Bringing his unparalleled vision back to his homeland, Toni established a branch of his company in Beirut, which rapidly became synonymous with exquisite taste and absolute professionalism. From this strategic base, his work expanded significantly across the region, notably establishing offices in Riyadh.
Today, Toni Breiss is celebrated as a modern visionary, renowned for his experiential approach to design. He meticulously orchestrates every sensory detail; smell, touch, taste, feel, and sound to craft tailor-made events that transcend expectations and create truly ultimate experiences.
His dedication to surpassing client desires, combined with world-class contacts and superior suppliers, has elevated Level Toni Breiss Paris to a global standard. He has earned the trust of an exclusive international clientele, including royals, top celebrities, and prestigious enterprises, with his work being prominently featured in publications like The New York Times and Vogue Arabia, and notably planning high-profile events such as Tiffany Trump and Michael Boulos's wedding.
Join us as we delve deeper with Toni Breiss, exploring his unparalleled vision for luxury events, signature experiential designs, and insights on the future of high-end celebrations.
How have ultra-luxury client demands evolved, and how has Toni Breiss adapted its approach?
Ultra-luxury clients have moved beyond looking at just aesthetics they now seek personalization, storytelling, and emotional resonance in every detail.
At Toni Breiss, we’ve shifted from simply executing and followinf trends to curating meaningful, one-of-a-kind experiences that match our clients personality and taste.
Describe your creative process for designing multi-sensory, experiential events for high-profile clients.
It begins with deep listening. We put ourselves in the client’s shoes where we visualise and understand their passions, and aspirations.
From there, we craft a narrative thread that translates their story into a layered sensory design.
How do you ensure an intimate feel within your grand, large-scale luxury celebrations?
Intimacy is about emotional connection, not size. We focus on details and micro-moments.
Even in an event of 1,000 guests, we ensure each individual feels seen, valued, and emotionally involved.
What are the biggest logistical or cultural complexities in orchestrating international luxury events, and how do you navigate them?
Navigating international events means mastering logistics while respecting cultural nuances. Language barriers, regulations, and varying service standards pose challenges, but our global network and local partnerships allow seamless execution.
We deeply research each culture’s traditions, ensuring our events feel both respectful and elevated.
What emerging luxury event trends excite you, and how is Toni Breiss shaping the future of high-end celebrations?
Luxury events are changing, and it’s exciting to see clients wanting more personal and meaningful experiences. People now look for events that tell a story, include some technology, and stay eco-friendly without losing the touch of elegance.
At Toni Breiss, we’re helping shape this future by mixing tradition with new ideas. We add things like AR features, use sustainable materials, and focus on emotional details to create events that are beautiful, memorable to each client.
