Toni Breiss’ prestigious career started in Paris, after earning a Masters degree in Hotel Management, followed by a Luxury Marketing MBA. His career was enhanced by an experience he gained at important and luxurious hotels in Paris. Later on, Toni launched his own wedding and event creation company, Level, attracting luxury clients and celebrities.
From Paris to Beirut, Toni Breiss came back to his homeland, where he opened a branch of his French company that soon became the symbol of fine taste and absolute professionalism.
From Beirut he started expanding his work into Riyadh and Abu Dhabi; the pace is fast as his clientele grows with every success he accomplishes with the weddings he creates.
We had the chance to ask the talented Toni Breiss, founder of Level, some questions about his career, wedding planning and wedding trends.
- What made you enter the world of wedding planning?
My Passion for design made me do it. The challenge of transforming vision into reality was the leading reason.
With the support of my lovely clients, I was sure that my passion is on the right path.
The wedding planning industry is growing because hiring a wedding planner is becoming a need for every couple, since wedding planners facilitate the life of couples by guiding them through the right way. We are wedding and event designers not only planners.
In the end, the challenges in the industry keep me motivated and give me the courage and willingness to create luxurious weddings.
- How do you get your ideas and inspirations once the bride gives you an idea of what she wants? Can you take us through the process?
My aim is to be an expert in translating my bride’s vision and idea into designs.
Usually couples are lost and they don’t know exactly what they want, they all create a mood board that contains random pictures of what they like. So we are here to help and guide them.
We try our best to know what style of wedding the couple wants, and we add our own touches and ideas, we try to look for innovative ideas and add them to all the details
Clients these days are looking for new ideas and original thoughts for their magical wedding day unlike the past ten years.
Thus, we are here to create the WOW factor, we aim to outshine our clients' expectations and creating one of-a-kind weddings through unique touches and creating outstanding melodies.
Traveling increases our knowledge and widens our perspective; and my only source of inspiration is gained through traveling.
- Have you worked on any celebrity or royal wedding? Can you give us some examples?
By offering only the highest level of creative and personalized services to come up with the most remarkable designs, we became one of the most reliable vendors in the industry.
Our list of celebrities and royals includes, HRH Princess Lana Al Faisal and Al Nahyan Family, and Al Yahya Family, and many more.
- Now that the fall season is around the corner, what are the top wedding trends you anticipate for this season?
The trends differ from one season to another but the search for elegance will always be our main goal, no matter which season we are working in.
Knowledge, expertise and innovation are growing very fast and since we are based in a European country transferring the trend from Europe to the Middle East region is very easy and fast, which keeps our designs on top to fit the Middle East trends.
- What is the most outrageous thing a couple has asked to have at their wedding?
Transforming an indoor venue into an outdoor venue was one outrageous example a couple asked from us.
But with my motivation to work on only new challenges, my team and I did surpass our clients' expectation.
And I truly believe that as Angelica Montrose said "Challenges are an opportunity to test you and rise to the next level."