Dos and Don'ts of Responding to Sales Leads Through Arabia Weddings
As a vendor on Arabia Weddings, your Standard or Premium listing, connects you with excited couples planning their big day. These enquiries and Sales Leads are your gateway to booking more weddings and showcasing your expertise.
By following these proven Dos and Don'ts, you'll learn how to effectively respond to Sales Leads, build trust with potential clients, and ultimately, turn those inquiries into happy "I do's" for your business.
Dos
- Respond quickly: Aim to respond within 24 hours, ideally sooner. The faster you respond, the higher the chance of capturing the couple's attention.
- Personalize your response: Address the couple by name and reference any specific details they mentioned in their inquiry. This shows you've taken the time to understand their needs.
- Respond to the exact enquiry: If a bride/groom are looking for an outdoor venue, for example, do not send them rates or images of the ballroom. You will simply put them off!
- Answer their questions directly: Address all the questions they've asked and provide clear, concise information.
- Be enthusiastic and professional: Inject some excitement into your response, but maintain a professional tone.
- Highlight your USPs: Briefly showcase what sets you apart from other venues/vendors. Do you offer unique packages, stunning locations, or exceptional customer service?
- Offer additional resources: Include links to your directory listing on Arabia Weddings, your website, or social media pages where couples can learn more about you.
- Make it easy to book: Clearly explain your next steps, whether it's scheduling a consultation, requesting a quote, or booking a virtual tour.
- End your message with a question: You are more likely to hear back from the bride/groom if you do that. Once you have started the communication, it becomes easier to take it to the next level.
Don'ts
- Wait too long to respond: This shows a lack of interest and may lead couples to choose another vendor.
- Send generic responses: A one-size-fits-all message makes you look impersonal. Personalise and address their exact requirements.
- Send a very long reply: Keep in mind that most brides and grooms access the platform through their mobile devices, and that most of them are busy and do not have the time to read long messages. Be concise and straightforward.
- Give away too much information: Many brides/grooms are overwhelmed by the wedding planning process, too much information at the onset may confuse them.
- Be pushy or salesy: Focus on providing value and answering their questions.
- Forget to proofread: Typos and grammatical errors create a negative impression.
- Leave them hanging: End your message with a clear call to action or a question that helps you respond back with more details.
Bonus Tips
- Follow up immediately: If you are a Premium subscriber, you are able to view the telephone number on your Dashboard. We suggest that you send them a WhatsApp (very common in the Middle East) immediately, to say that you have emailed them. This increases the chances of engagement with the couple.
- Send a reminder: If you don't hear back after your initial response, a gentle follow-up message through the platform a few days later is acceptable.
- Be flexible: Couples may have specific requests or need to adjust their plans. Show a willingness to accommodate their needs within reason.
- Be genuine: Let your passion for the wedding industry shine through in your communication.
