London is one of the world’s best-loved fashion capitals, so it’s no surprise that London is now home to one of the biggest destination buying events in the world – London Bridal Fashion Week. This is the event where ideas and innovation can meet.
Here are 10 reasons why you should visit London Bridal Fashion Week this year:
1. The Place To Be
As one of the leading capital cities in the world, London is an international centre for arts, culture, fashion and business. This makes it the ideal location to host a truly international bridal fashion event that attracts a global audience of buyers and press.
With exhibitors from across the globe and visitors from over 40 countries attending in 2019, London Bridal Fashion Week is undeniably a key date in the international buying calendar.
2. Unique Experience
London Bridal Fashion Week 2019 promises to deliver an experiential event unlike any other bridal trade show in the UK. Visitors will see an immersive ‘British’ theme running throughout the exhibition, with a traditional afternoon tea room and British garden party among the feature areas.
You’ll have an unforgettable experience at the show and be able to immerse yourself in all things bridal.
3. Fashion Shows
The fashion shows held at London Bridal Fashion Week are the best place to see a handpicked range of stunning new collections from top UK and international designers, as well as some of the best-loved brands in bridal.
Savvy visitors will get a glimpse of the unique pieces, latest silhouettes and on-trend fabrics that the designers have on offer, helping you to make the very best buying decisions for the coming season. A variety of different shows are held across the three-day event – so don’t miss the opportunity to take a seat. This is where designers and brands will show off their most impressive gowns – you’ll get to view the best of the best, as well as get an idea of the season’s diverse offerings.
There are a number of private designer previews as well as mixed shows comprising a range of the globe’s hottest bridal talent. Don’t miss out!
4. Biggest and Brightest Names
This is the place to come to see the big name brands and some of the very best, exclusive designers. This year we are proud to welcome a plethora of amazing fashion houses, most of whom will be showcasing their latest collections for the very first time. Don’t miss Justin Alexander, Maggie Sottero, Demetrios, Rachel Allen, Allure and Pronovias to name but a few.
The floorplan has been selling out at record speed – LBFW has already had to take additional space at the venue in order to accommodate the huge demand.
5. Bridal Retail Success Academy
The Bridal Retail Success Academy (BRSA) launched at London Bridal Fashion Week 2018 to a resounding success.
The BRSA will support retailers in all aspects of running a successful business and an exceptional seminar programme has been crafted with sessions from global experts. In addition to the seminar programme, the exhibition also offers the perfect opportunity for visitors to meet the Bridal Buyer team who want to hear all about your business, as well as your latest news and views.
6. Networking Opportunities
There will be a number of networking areas within the show, including the Champagne Bar and the Cocktail Bar.
If you are looking for after-hours fun, a party will take place at the close of the event on Sunday night, plus you can join some of the biggest names in the industry at the annual RBA Awards and London Bridal Fashion Week party on the Monday evening.
7. Excel & Docklands
ExCeL London is one of the world’s leading exhibition venues, and the perfect platform to deliver LBFW to the international market. ExCeL offers superb purpose-built exhibition space in a great location, it’s the ideal venue for this type of event.
It is just five minutes from London City Airport with two on-site Docklands Light Railway stations that connect the venue with central London. The location boasts nine hotels within walking distance and preferential rates have already been secured by the London Bridal Fashion Week concierge team; all the ingredients are in place to make show attendance stress-free so that retailers can maximise on buying time.
And for those visiting the show by car, the exhibition team has secured a multitude of free parking spaces for exhibitors and visitors (available on a first come first served basis). With the advantages of London on the doorstep, the ExCeL experience is set to bring in more international business. This year, travelling to the event and staying close by has been made easy.
The event team has been working with a dedicated concierge, which is on hand to make accessing the show as convenient as possible. The team will be available to assist exhibitors and visitors with travel, accommodation and restaurant bookings. For more information see the London Bridal Fashion Week essential information page.
8. Business Advice Clinics
To make your visit to LBFW as valuable as possible, a host of industry professionals and experts will be on hand at the Business Advice Clinic. The sessions will run throughout the show and offer you a private, priceless opportunity to discuss your business issues with someone who can truly offer insightful advice.
Visit the clinic at the beginning of the day to book your appointment with the best professional for you.
9. New Discoveries
There are always new brands eager to break into the UK bridal market and LBFW will provide the ideal launch pad as well as the largest possible audience for them. There are a whole host of new names so be the first to find out about them at this year’s show.
What’s more, there is a number of established, well-loved brands from around the globe that have selected the show as the ideal platform upon which to launch to the UK market.
10. White Gallery
The iconic White Gallery is co-located with LBFW – the decision to combine London Bridal Fashion Week and White Gallery under one roof was made as a direct response from the retailer and exhibitor community, who overwhelmingly wanted to reduce the number of events that they invested in attending each year.
White Gallery is known for attracting the finest in bridal design, and championing couture brands – and the 2019 edition will be no exception. The 80+ carefully curated designers chosen for this year’s event will represent the world’s most luxurious brands, who are leading the way in bridal fashion.
The co-location of White Gallery with London Bridal Fashion Week allows retailers to shop from a variety of different styles and price points, in one convenient location.
Source: Bridal Buyer