Get Ready For London's White Gallery 2020
Celebrating its 11th year, White Gallery is firmly established as the foremost designer-only buying event in the international calendar.
White Gallery is the high-end, couture section of London Bridal Fashion Week; synonymous with luxury, prestige and exclusivity. It is a trading environment like no other, with a standard of excellence that remains unmatched by any event of its kind. All designers are subject to an application process to ensure the quality and standards of the event are upheld.
Showcasing the world’s most talented bridal fashion designers, and the inspiration behind their forward-thinking collections.
Cassandra Denman, Head of Bridal (London) says "White Gallery designers are extremely unique. It’s not just about price point - it’s the fabrics, craftsmanship and expertise that goes into each and every dress. At the heart of every collection shown in White Gallery, there is a story – in partnership with our designers, we will use our extensive reach to communicate these stories to the widest possible audience."
"We are incredibly proud of White Gallery’s heritage – over the past decade we have built an event that is known and loved by the international bridal community. In 2020 we will go even further to engage with a wide range of fashion press, bloggers and influencers, with the primary purpose of increasing awareness and recognition for the premium, bespoke, artisan bridal fashion products that our designers create.”
White Gallery moved to its new home in ExCeL London in 2018, to co-locate with world-leading bridal fashion event, London Bridal Fashion Week. The move was made in response to market research, which showed a clear shift in buyer behaviour.
Denman adds, "Today’s brides don’t fall neatly into ‘budget’ or ‘luxury’ - they have access to more knowledge and options than ever before, and they’re choosing how and where to allocate their spend. Over the last few years, we’ve seen more and more retailers diversify their offering to cater for every bride that walks through their door, regardless of budget. Co-locating White Gallery with LBFW is about offering retailers choice and convenience, so they can make best buying decisions for their boutique. For the designers, it offers a platform to meet a diverse range of buyers from all over the world, opening up new conversations and opportunities."
"For White Gallery 2020, our focus is on creating a showroom that is harmonious with the premium, artisanal products shown within it. We’ll be debuting an entirely new concept, with emphasis on creating a calm, luxurious and above all beautiful trading environment. All the while, giving visitors the choice and convenience of being at an industry-leading bridal fashion event, in one of the most exciting cities in the world."
