Farah Asmar, a Jordanian designer who studied graphic and fashion design at Istituto Marangoni-London, is now one of the most popular Arab designers when it comes to handbags.Farah is now creating stunning and show stopping handbags for women. She started off as a fashion designer but then shifted her interest to handbags.
We had a chance to ask the talented Farah Asmar a few questions, and here is what she had to say:
Given my artistic background, I always felt the need of having my own line; I have interned with a handbag designer in London after finishing my degree and realized my passion for handbags and the details it carries for both looks and practicality.
"I think of a smart practical lady who is looking for a twist added to her apparel.."
My designs are a series of an idea, the horse-shoe shape has captured my heart and I started imagining shapes and details around that thought. I think of a smart practical lady who is looking for a twist added to her apparel so I make sure to bring in the best quality and finish using genuine leathers and exotic skins topped with gold-plated accessories.
The idea has been on my list of things to do for a few months now, so hopefully by next summer we can design a limited edition for the big day and have it on Arabia Weddings.
"A romantic look will never fade away;
simplicity is always the key to glow on your day,
yet I find my taste shifting towards the dramatic bride."
Where can people find your bags?
The handbags are available on some online selling points and some regional boutiques in addition to exhibitions in Jordan. (www.farahasmar.com)
They’re endless! But I always find myself in favor of lace and rock chic, in addition to the on-the-go city girl.
A romantic look will never fade away; simplicity is always the key to glow on your day, yet I find my taste shifting towards the dramatic bride.
Elie Saab, Vera Wang, Krikor Jabotian and Michael Cinco.