Hama Hinnawi is one of the most popular Jordanian designers, known for her unique touches to traditional fashion.
We had the chance to chit chat with Hama and here is what she had to say:
What I work on is not only Abayas. I Work on how to make traditional clothing more wearable, casual, comfortable and affordable, such as skirts, blouses, dresses and scarves. I started because I wanted to raise awareness on traditional embroidery and design. I wanted traditional pieces to become easier to wear, and to spread across the world in a more contemporary style.
I would say it’s unique, shows the love of your country and confident. Because every single piece has its own story, and suits all times and all ages, in the Arab world and internationally.
Different materials, it depends on the piece and the design. For example what I use for a daily t-shirt is completely different than what I use for a abaya or evening dress. But I always have full embroidery on the items to get the perfect look I’m aiming for.
It depends on the occasion and her body shape, and what colors suit her more.
They can either contact me through my website www.hamafashion.com or through my facebook page www.facebook.com/hamafashion or on all other social media networks under the name of ‘hamafashion’. I basically sell online or in my humble showroom in khalda.
I love traditional abayas, but I concentrate in my designs on how to present the traditional abaya in a more contemporary style. It's all about the "trendy-oriental" theme.