Beyond the Brand Name “Zineb Lyoubi Idrissi” is a life lover that has a great passion for fashion but also for Arab and North African roots.
Arabia Weddings had the chance to chit chat with Moroccan fashion designer Zineb and here is what she had to say:
Haute Couture and fashion have been a discovery that allowed me to realize myself.
I first started designing as a hobby but my passion caught with me. After having pursued my studies of Business in France, I left everything to pursue fashion and get back to my passion.
Starting a business is always hard, in the fashion industry it is even harder. Branding and marketing is the key to success, but it is clear that the base remains the quality, creativity and sense of perfection.
When I design or create a dress, I always do so as if it were for me. I bring lots of attention and lots of love. Knowing that a woman loves to feel unique, I guarantee that each of my creations is 100% unique.
I am well known to be specialized exclusively in Haute Couture where a sense of perfection is pushed to the extreme. The hard thing is that I always need to be creative but sometimes it reaches its limits! (laughs) Fortunately, I have a good team around me. Each of the pieces that I design represents a piece of history allowing it to be ancient in turn while being modern through certain forms of cuts.
"Choosing abayas is always difficult, depending on the color of the skin and the eyes
but also the type of event to attend. Many factors should be taken into account"
I love pure and noble materials. Sober fabric lends room for imagination. It is like a bare land where you can build a house of your own choice and be unique.For my new collection, I mainly used light colors (light blue, light pink, white, etc…) As usual, I used plenty of embroidery and pearl mixed up with Swarovski crystals giving it the sense of luxury.
For me a caftan/dress should be a piece of art that feeds from the past and that ripens in the future and not a modern garment that fades to the season that follows.
There are 2 collections per year that are branded as premium. The first collection is around December and the second around May. But we usually design a special collection for Ramadan, which is very light and soft.
We are actually based in Morocco, but we sell our dresses around the world. In fact our customers are mainly from the Maghreb and the Middle East (Kuwait, Qatar, Dubai, Saudi Arabia, Sharjah, Ras al Khaimah, etc…) So there are many ways to order from us:
1 - Visit us in our atelier in Morocco2 - Order through our website and you will get in touch with our team and have a unique experience with us to guide you through the process.Also note that for this Ramadan, our collection Gandoura Collection will be present in Harvey Nichols in Riyadh starting July.
Choosing abayas is always difficult, depending on the color of the skin and the eyes but also the type of event to attend. Many factors should be taken into account.