WIM Dubai: Strengthening Global Connections at the Heart of the Private Event Industry
WIM – We Inspire Memories has officially launched the WIM Tour 2026, a global journey spanning 3 continents and over 15 cities to inspire the future of the private event industry.
Born from an Italian network founded in 2018, the tour has become a premier international platform for development and connection in a sector that is increasingly vital to the global economy.
The Success of WIM Dubai
The second stop of the WIM Tour 2026 journey took place in Dubai on January 21, 2026, at the Mandarin Oriental Downtown. Produced in collaboration with Arabia Weddings and Bianco Bouquet, this event was attended by over 25 wedding planners based in the UAE and created an essential space for professionals to engage in meaningful exchanges and explore new industry perspectives. During the session, Tommaso Corsini, CEO of WIM, gave a comprehensive presentation on the evolution of WIM and its four main pillars: WIM Teas, WIM Talks, WIM Event (an annual conference held in Florence), and WIM for Pro (a digital community for professionals in the private events sector).
Reflecting on the success of the gathering, Samar Shawareb, CEO/Founder of Arabia Weddings said shared: "Arabia Weddings is delighted to have supported WIM Teas in Dubai. We are truly overwhelmed by the incredible response from the local wedding community to attend this event. It has been a powerful showcase of connection, and we eagerly look forward to attending the WIM Event in Florence from 18 to 20 November."
From authentic connections to strategic conversations, WIM Dubai showcased the power of bringing the wedding and private events industry together across cultures and borders.
A Growing Global Industry
The WIM Tour operates at a time of explosive growth for the private event and wedding sector. The destination wedding industry alone reached a global value of $326.1 billion in 2025 and is projected to rise to $341.2 billion in 2026, with forecasts reaching $511.8 billion by 2035. Within this landscape, WIM aims to foster a shared vision for the future, prioritizing quality, expertise, and sustainable development.
The 2026 Global Roadmap
WIM Dubai is part of a strategic international debut that includes 4 major global hubs:
- New York: January 13
- Dubai: January 21
- New Delhi: January 23
- London: February 6
Following these international stages, the tour will return to Italy for a comprehensive calendar of events starting on February 9. WIM tour will visit iconic destinations including Catania, Venice, Rome, Milan, and Siena, where a special stage will be dedicated to WIM Insights research.
