Switzerland Aiming for Luxury Destination Weddings
The Convention and Incentive Bureau of Switzerland Tourism (SCIB) is positioning Switzerland as an ideal travel destination for wedding celebrations. Switzerland is aiming to attract couples and professional wedding planners by offering them all the services and infrastructure they need to organize and host weddings in Switzerland.
The primary target will be hotel weddings, where the couple accompanied by their family and friends, stay for several days during which various activities are organized. Such weddings involve, on average, 20 to 300 people and last for around 4 days.
A new platform was recently launched (www.MySwitzerland.com/weddings) to serve as a source of inspiration for venues that lend themselves ideally to hosting such destination weddings and to bring together various service providers across Switzerland and offer their wedding packages and services.
The main markets targeted by this promotional initiative are the UK, North America, India, South-East Asia, China, and the Gulf States. However, the wide range of ideas presented and the contacts provided could also be useful for Swiss couples. Information is available online in English, German, Italian, and French.
SCIB is planning several activities aimed at the Middle East including a launch event in Dubai and a hosted familiarisation trip to Switzerland both to be held in September 2019.
Main image: Wedding dress by Vougue Lugano
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