Amsale's design director, Margo Lafontaine understands the impact of our digital engagement with bridalwear, so when it came time to present her collections online, she was prepared.
Earlier this year, the brand debuted a virtual try-on feature for clients complete with the option to upload their selfies. The spring lookbook, comprised of user-generated content created by couples like Broadway-star Laura Osnes and her husband, the photographer Nathan Johnson, also felt of the moment.
The 2021 spring wedding dress collection featured crisscrossing back straps, flared skirts, and asymmetrical necklines that added touches of individuality, but the traditional silhouettes felt like variations on a theme.
The Amsale 2021 spring bridal collection also featured a pale shirtdress ideal for minimalists and a retro strapless dress with transparent lace overlay both charted fresh territory, as did a compelling long-sleeved satin number that didn’t need a single embellishment to stand out.