The new Atelier Pronovias collection for 2022 is inspired by the artistry of the opera, as the Pronovias Group Chief Artistic Director Alessandra Rinaudo has a passion for emotion and art of the opera.
"I am very Italian. I love to be Italian. For this collection, I was inspired by the opera. Why? Because I think it’s the highest form of art," she says. "I remember the first time I went with my father to La Scala in Milan. I fell in the love with the singers, the dancers, the orchestra, and of course the costumes. I could feel the commitment, the way they all work so hard together to achieve absolute perfection."
The new Opera collection has been designed for the bride who loves the spotlight, the collection is created to transmit the excitement of those first ‘operatic’ moments when the orchestra strikes up and the red curtain reveals a world where art, fashion, and beauty come together.
The collection features A-line and mermaid silhouettes have been innovated with greater fluidity, lightness and statement sleeves, and theatrical ruffles. The embellishment of the gowns is elevated to achieve maximum artistry with handcrafted 3D flowers, heritage lace, and head-turning beaded effects.
For the Opera collection, the design team sourced the finest French laces, Italian silks and organza, and handmade crystal beads from India. Silk jersey, a crossover fabric from the fashion world, makes its bridal debut in dresses such as Ferri, an ultra-glamorous sheath style where folding and draping create a sculptured, sensual form. "It’s all about how the fabrics rest on the body," adds Alessandra.
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