Bulgari presents the new Le Gemme collection dedicated to men.
A new revolutionary chapter in the story of the Roman jeweler. It was written in the DNA of the master of coloured gemstones that Bulgari would one day travel the roads of the world to seek, in order to reveal them, the secret correspondences between gemstones and fragrances.
And thus in 2014 the first Le Gemme collection for women appeared, an olfactory tribute to four precious stones that are emblematic of the Roman jeweler.
This twin voyage through the worlds of gemstones and scent recreates a legendary world of adventures along famous roads and across fabled regions from the Mediterranean Basin to the Far East.
With Le Gemme collection dedicated to men, Bulgari draws a very contemporary and new map of masculinity of which 21st century man is the heir.