One of Hollywood’s most sought after hair colorists is making her way to Dubai, as she embarks on an educational showcase on how to deliver the ‘celebrity look’ at the region’s largest trade fair for beauty, hair, fragrances and wellbeing.
Tracey Cunningham, the renowned colorist and tastemaker, has for more than 2 decades reigned supreme within the beauty industry, and works with some of the most popular women of stage and screen, from Jennifer Lopez to Drew Barrymore, Charlize Theron to Toni Collette, or Jennifer Garner to Jessica Biel
An internet icon and trend setter, Cunningham regularly shares style and beauty tips for her 200,000 Instagram followers, and will display her creative talents to thousands of regional hair professionals at Beautyworld Middle East 2016, which takes place from 15-17 May at the Dubai International Convention and Exhibition Centre.
Cunningham, a global ambassador for hair strengthening and bond building treatment, Olaplex, will headline a star act of Olaplex stylists during live demonstrations at Centre Stage by Nazih Group – a three-day educational showcase at Beautyworld Middle East highlighting the latest trends and developments in the regional beauty industry.
Having established her Beverley Hills salon, ‘Meche’ in 2012, the American has already worked with UAE clients, and says they’re not much different from her Hollywood A-listers: “I've been working with the most wonderful ladies in the UAE for over 7 years now and I'm always asked by my peers: what’s it like working there? What are your clients like?” said Cunningham.
“My answer is simple: UAE ladies are just like the ladies in my salon, Meche. They come in after a soul cycle class or after dropping their kids off at day care, in their workout attire and they want to chat and laugh and ultimately obtain gorgeous and healthy hair.
“They all want the gold ombré of Lily Aldridge’s look, the lighter tones of Khloe Kardashian, or the rich Chrissy Teigen tone, just like my clients in Los Angeles. I just stick to what I know would enhance their exotic beauty and keep it as natural as possible,” she added.
The 21st edition of the three-day event will feature more than 1,450 exhibitors from 60 countries.