The fourteenth edition of Doha Jewellery and Watches Exhibition will lend the spotlight to Qatar’s top young designers, as they showcase their work side by side with renowned international brands, organisers announced at a press conference recently.
Revealing the details of the leading annual luxury exhibition, which is scheduled to be held between 20-25 February at the Doha Exhibition and Conference Center, organisers and partners announced that the new Young Qatari Designers initiative, sponsored by the leading Qatari luxury retailer Fifty One East, will highlight remarkable local talents including Noor Al Fardan (owner of Noudar); Nada Al Sulaiti (of Hairaat); Sarah Al Hammadi (of Sarah’s & Co); and Fajr Al Attiya (of Trifoglio).
These up-and-coming names will exhibit their works and introduce their brands to local and international media in a specially designed, delicately ornamented 206-meter space inside the main exhibition hall.
Speaking at the press conference, Ahmed Al Obaidli, Director of Exhibitions at Qatar Tourism Authority (QTA), said, “We are particularly pleased with the plans for this edition of Doha Jewellery and Watches Exhibition, which give outstanding local talent the chance to shine alongside global luxury brands.”
He added, “Qatar’s business events sector is set for success thanks to growing event management services, and increasing exhibition space spread out through world-class venues. And, QTA is proud of DJWE, which is considered the longest-running and most anticipated exhibition in Qatar’s annual calendar of events, and continues to reinforce the country’s position as a premium business events destination.”
The Young Qatari Designers initiative will be sponsored by Fifty One East for the coming 3 editions. Mr. Bader Al-Darwish, Chairman and Managing Director of Darwish Holding commented: “We are delighted to help bring Qatar’s most exciting and gifted young designers to an international stage. By exhibiting at DJWE, these designers will ensure that Qatari culture and craftsmanship are passed down another generation, and I expect their displays to be a vast attraction for visitors of all backgrounds.”
Organisers also revealed that preparations for the highly-anticipated exhibition promise a series of glamorous experiences akin to fairy tales, including the opportunity to have glamourous photos taken by the internationally renowned Harcourt Studio; workshops offering a deeper knowledge of craftsmanship essentials in jewellery, and of horology (the art of making clocks and watches) with Objectif Horlogerie.