FFWD Reaches Milestone 10th Season

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FFWD Reaches Milestone 10th Season
Mon 25-09-2017

Fashion Forward Dubai (FFWD), the region's progressive fashion platform, endorsed by Dubai Design and Fashion Council (DDFC) and with Dubai Design District (d3) as Strategic Partner, will return for its tenth season from October 26–28. With its signature move to the heart of the fashion industry in the region, the Design Quarter (DQ) at d3, FFWD is set to present a new format which combines fashion, retail and entertainment on a larger scale than previous seasons. The ambitious approach demonstrates FFWD's rapid evolution as the single most relevant representation of regional design talent.

So, whats new for FFWDs milestone 10th season? Most obviously, the event is relocating to a grander stage at the Design Quarter which has become the central component in the development of d3 and is already home to over 6000 professionals, 400 luxury, design and fashion businesses. The Design Quarter will transform into a celebration of creativity with FFWD's stamp of what, and who, is making waves in the region.Standout runway shows and presentations from seasoned designers and new names making their FFWD debut will remain the focal point of the season, with collections showcased to an audience of international and regional buyers, media and industry insiders. Guests can expect to see the region's best ready-to-wear and couture collections with highlight brand collaborations and stunning productions.

FFWD's popular d3 fashion talks also headline the event with speakers sharing thoughts, opinions and inside knowledge. Guests will also have the chance to enjoy a selection of new activities including runway shows from homegrown retail boutiques, creative installations, music performances, a fashion cinema and library lounge, as well as, beauty and brand activations with FFWD partners and d3 business partners.


This season will also see the launch of FFWD's Fashion Future, a showcase made up of a curated selection of student and graduate collections from top fashion schools across the globe, highlighting some of the most promising talent of the next generation. Shopping at FFWD this season, will feature a more extensive array of the regions' accessory talent, as part of The Garden, the staple FFWD retail experience which will see its revival. Marking the 10 successful seasons, FFWD will present retrospective exhibitions from its archives, where guests will be treated to stunning photographic galleries of FFWD's iconic moments from behind the scenes, street style and on the catwalk from season one to date.

For the first time, FFWD is introducing d3 Preview, an open house concept for d3 residents to celebrate fashion through individual customized engagement opportunities. Taking place on October 24 and 25, this preview is a great opportunity for the public to discover d3 through a fashion lens, while engaging with d3's fashion houses, showrooms and establishments, in a stylish and festive environment.