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Jimmy Choo Celebrates 20th Anniversary with a Capsule Collection

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Jimmy Choo Celebrates 20th Anniversary with a Capsule Collection
Sun 17-07-2016

In celebration of the brand’s 20th anniversary in 2016, Jimmy Choo unveils MEMENTO, a capsule collection of shoes and accessories that pay tribute to the brand’s iconic red carpet legacy.  A pioneer in the art of celebrity dressing, Jimmy Choo has been a consistent presence on the red carpet for two decades escorting a multitude of leading ladies at the Oscars, Golden Globes, Bafta and Grammys,  as well as at other  entrance-making moments of their lives.

“In celebration of our 20th anniversary, I have designed MEMENTO, a tribute to the entrance-making moments that have come to define Jimmy Choo style. The 20 shoes and bags comprising the capsule collection honour our legacy of high glamour looks – many of which have been played out over the years on the red carpet.  Reimagined and designed for today, the collection is intended to thrill and delight in equal measure.” Sandra Choi, Creative Director.

Click here to see the entire MOMENTO collection!



The MEMENTO capsule collection incorporates 20 shoe and bag designs that embody Jimmy Choo’s inimitable style, glamour and confidence.  Included in the collection are original designs as well as some well-loved signature styles including LANCE and ANOUK which have been embellished and dressed up for the occasion.  Lance, introduced in 2007, has logged more distance on the red carpet than any other shoe and has been worn by leading ladies from Charlize Theron, Halle Berry, and Diane Kruger to Taylor Swift and Jennifer Lawrence. 


As a modern statement to glamour, MEMENTO also introduces new timeless designs including TIZZY, the ultimate minimal sexy sandal with straps that wrap around the ankle; TETRUS, a gladiator style    which encages the foot and ROMY, the modernized  stiletto that is sophisticated in its simplicity.  As its jewel in the crown, MEMENTO unveils STORM - a T-bar stiletto bejewelled with hand-sewn Swarovski crystals and stones in a smoky colour palette. STORM beguiles and mesmerises with its three-dimensional facets and mercurial crystal chrome finish.


To complement the shoe designs, evening bags within MEMENTO are opulent and teeming with haute couture refinement.  Jimmy Choo’s CLOUD clutch emerges as an objet d’art with its simple shape embellished with a sculpted flower corsage in flocked vermillion red whilst TUX is made over in crystal platinum chainmail fringing.



For a final celebratory nod to exceptional glamour, Jimmy Choo’s 20th anniversary also introduces a limited edition accessories trunk created specifically to house the MEMENTO collection. The hand-made trunk is meticulously crafted from pale taupe galuchat embossed leather and incorporates individual drawers, each lined in suede and finished with a brass card-holder to accommodate a design sketch from the collection.  The lid of the trunk opens to reveal an inlaid mirror and a number of smaller accessories drawers.

The trunk, complete with all 20 designs from the MEMENTO collection, will be available from April 2016 via the Mall of Emirates boutique.