Bulgari proudly introduces supermodel Lily Aldridge as its new Brand Campaign Ambassador 2016/2017, announced at a press conference at the Bulgari 5th Avenue store.
Presented to the International Press by Daniel Paltridge, President of Bulgari North America and Stéphane Gerschel, Bulgari’s International Communications Director, Ms. Aldridge was received at a special ceremony arranged during New York’s Fashion Week.
To preview the new Brand Campaign, an exclusive behind-the-scenes video was unveiled to the press in tandem with the announcement.
Lily Aldridge embodies Bulgari’s ultimate muse, a sun-kissed Mediterranean Renaissance beauty who is able to convey the bold sensuality of the new LARGER THAN LIFE campaign. Captured by legendary photographer Mario Testino, Lily’s audacious attitude reflects the LARGER THAN LIFE charisma of Bulgari.
“Bulgari covets its status as the jeweler to the stars,” says supermodel Lily Aldridge. “I feel so privileged to represent this exquisite Maison, to be one of the sparkling stars in the Bulgari constellation. With Roman flair, Bulgari perfectly combines style, imagination and exquisite craftsmanship.”
“We are honored that Lily Aldridge agreed to be our spokesperson, she is such a versatile and multi-faceted ambassador for the brand and she incarnates to perfection the new BVLGARI woman, indulgent, unapologetic, always alive but also unexpected”, commented Stéphane Gerschel. He added: “BVLGARI is LARGER THAN LIFE. It’s in everything that we do, our DNA, our products and most importantly our attitude. It’s a way of life, bold, full of colors, molto but non troppo…”