Messe Frankfurt Middle East Launches Beautyworld Saudi Arabia

Messe Frankfurt Middle East Launches Beautyworld Saudi Arabia
Mon 15-01-2018

Saudi’s vibrant beauty industry has been underlined by a new exhibition in Jeddah, offering global suppliers of cosmetics, skincare, haircare, salon supplies, and fragrances a new pathway to the Middle East’s largest beauty and personal care market. 

The launch of Beautyworld Saudi Arabia 2018, announced on 15 January 2018, comes as consumer and professional spending on beautyand wellbeing continues to rise, with analysts Euromonitor International (EMI) estimating Saudi’sretail value for Beauty and Personal Care (BPC)will be worth US$6.9 billion in 2021, compared to US$5.4 billion in 2017.

The excitement surrounding the inaugural event ishighlightedby the 15 Launch Partners that’ve already signed on, including Firmenich, Symrise, International Flavors& Fragrances (IFF), Nazih Group, Sawaya International, Al Haramain Perfumes, My Perfume Factory, Identiscents, Neo Perfumes, Piramal Group, Creative Beauty Source, Oudh Al Anfar, Unitrade, Beauty Care Company and Forever 52 make up.

They will be joined by more an expected 100-plus exhibitors from around the world when doors finally open for the first time from 14-16 October 2018 at the Jeddah Center for Forums and Events.

Beautyworld Middle East

Beautyworld Saudi Arabia is organised by Messe Frankfurt Middle East in partnership with Saudi-based ACE Exhibitions, and is the 5th Beautyworld event globally, following annual shows in Dubai (Beautyworld Middle East) and Japan (Beautyworld Japan, Japan West, and Japan Fukuoka).

“Saudi Arabia still offers plenty of untapped potential, so the time is right for the world-renowned Beautyworld brand to make its debut on Saudi soil,” said Ahmed Pauwels, CEO of Messe Frankfurt Middle East, which also organises Beautyworld Middle East.

“Saudi visitors to Beautyworld Middle East have increased steadily over the last six years, from just under 1,400 in 2012 to 2,500 in 2017, making it the third largest visitor country to the show. 

“Now in Beautyworld Saudi Arabia, we have the Kingdom’s dedicated beauty industry trade fair right at the doorsteps of thousands of trade buyers and professionals.

“It’ll be the ideal platform for global players to enhance their relationships with existing customers and increase their market presence, while they’ll also gain a better understanding of the business landscape, industry trends and needs that are unique to Saudi,” added Pauwels.

Beautyworld Saudi Arabia 2018 will cover the 6 product groups of Fragrance; Cosmetics & Skincare; Personal Care & Hygiene; Natural & Organic; Hair, Nails & Salon Supplies; and Machinery, Packaging, Raw Materials & Contract Manufacturing.

Hadi Al-Harith, CEO of ACE Exhibitions, said: “We’re excited to launch Beautyworld Saudi Arabia as part of our drive to bring new industry sectors into Saudi Arabia in tandem with the diversification plan of the Saudi Vision 2030.Saudi Customs statistics suggest the weight of imported cosmetics into the Kingdom last year amounted to approximately 44.6 million kg.

“Many Beautyworld Middle East exhibitors have expressed keen interest in the Saudi market, and this event will provide them the unique platform to launch their products and services, network with leading worldwide brands, and establish joint ventures, dealers and distributorships throughout the Kingdom,” added Al-Harith.