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An innovative spa experience taking customers through an unforgettable voyage of the 5 senses is the latest new feature at Beautyworld Middle East 2017 which will be held from 14 to 16 May 2017 at the Dubai International Convention and Exhibition Centre.
"Sensorial Journey of Carita designed by centdgres Dubai" is a live spa where visitors will be offered a bespoke treatment involving taste, sound, touch, scent and sight, with each touchpoint customised to their needs.
The journey begins with a drink made from detoxifying ingredients, before visitors are taken through 6 steps, including an introduction to Carita, one of the world’s most luxurious professional beauty brands, a personal consultation, and a facial treatment with the highly advanced Cinetic Lift Expert machine using LED, Ultrasound and Microcurrent technology.
Visitors are then introduced to Carita’s retail range of beauty products, before they’re sent on their way with a home treatment plan ensuring their skin remains invigorated, refined and illuminated.
“Sensorial Journey at Beautyworld Middle East 2017 is a comprehensive initiation to re-enchant the customers’ experience through spa by creating memorable moments at each touchpoint and engaging the five senses,” said Talya Cohen, the Business Unit Manager at L’Oréal Middle East, the owner of Carita.
“Visitors will be immersed into the luxury brand of Carita, and after one hour, will have experienced the perfect voyage through Spa. They will leave relaxed, pampered and well informed about their skin and how to regularly look after it.”
Added Cohen: “Every sense will be touched, from seeing inspirational designs, hearing comforting music, eating ingredients that are incredibly good for the skin that are found in our products; feeling the soft precious texture of the ingredients; to creating a memorable emotion of the journey. All whilst seeing their skin transformed.
Beautyworld Middle East is the region’s largest exhibition for beauty products, hair, fragrances, and wellbeing, and will feature more than 1,500 exhibitors from 60 countries in its 22nd edition.
Beautyworld Middle East is ideal for global players to launch their latest products and network with thousands of retailers, distributors, wholesalers, beauty professionals, importers and exporters from throughout the wider region and beyond.