Pronovias, the world’s leading luxury bridal company, is pleased to announce the appointment of Amandine Ohayon as Chief Executive Officer.
Ms. Ohayon will take up her new position as of March 1, 2018, following a handover period with departing Chief Executive Officer Andres Tejero. Amandine Ohayon brings experience from across the entire luxury industry spectrum. She has led new product launches, international brand development, rapid store expansion, advertising, sponsorship, events, and digital marketing/social media for some of L’Oreal’s top luxury brands including Lancôme, Kiehl’s, Shu Uemura, Biotherm, Armani and YSL. She was most recently Managing Director for L’Oreal Luxe, UK and Ireland, with a focus on multi-channel, retail excellence, digital communication and HR.
In her role as CEO of Pronovias, her mission will be to pursue the global development of one of the world’s most prestigious bridal brands, and to continue building on its strong reputation.
Jean-Baptiste Wautier, Chairman of Pronovias and Managing Partner of BC Partners, commented: “On behalf of everyone at Pronovias, I would like to thank Andres Tejero for the years he has dedicated to building Pronovias into the market leading company it is today. I am also delighted to welcome Amandine Ohayon. She is a talented and collaborative leader, and her extensive knowledge of the luxury market will be crucial in the management of this exceptional maison. I am confident that she has the experience, managerial skills and leadership to build on what has been accomplished so far, and accelerate Pronovias’ development, particularly in North America.” Amandine Ohayon added: “I am thrilled to lead Pronovias through the next new phase of its development. I am passionate about the bridal sector and excited to put all my energy and experience into supporting this iconic company.